Al Ries | |
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Born | Alfred Paul Ries November 14, 1926 Indianapolis, Indiana, U.S. |
Died | October 7, 2022 Atlanta, Georgia, U.S. | (aged 95)
Education | DePauw University (1950)[1] |
Years active | 1950–2022 |
Website | www |
Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.[2]
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