Album-equivalent unit

The standard of an album-equivalent unit in the United States, according to the RIAA

The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of songs streamed and songs downloaded equal to one traditional album sale.[1][2][3] The album-equivalent unit was introduced in the mid-2010s as an answer to the drop of album sales in the 21st century. Album sales more than halved from 1999 to 2009, declining from a $14.6 to $6.3 billion industry,[4] partly due to cheap digitally downloaded singles.[5] For instance, the only albums that went platinum in the United States in 2014 were the Frozen soundtrack and Taylor Swift's 1989, whereas several albums had gone platinum in 2013.[6][7]

The use of album-equivalent units transformed the music charts from a ranking of best-selling albums into a ranking of most popular albums.[8] The International Federation of the Phonographic Industry (IFPI) have used album-equivalent unit to measure their Global Recording Artist of the Year since 2013.[9]

  1. ^ Cite error: The named reference pitchfork was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference BillboardRule was invoked but never defined (see the help page).
  3. ^ "Standards". Indian Music Industry. Retrieved August 27, 2022.
  4. ^ "Why Album Sales Are Down". Speeli. April 2021.
  5. ^ Covert, Adrian (April 25, 2013). "A decade of iTunes singles killed the music industry". CNNMoney. Retrieved May 4, 2024.
  6. ^ McIntyre, Hugh (October 16, 2014). "Not One Artist's Album Has Gone Platinum In 2014". Forbes.
  7. ^ Sanders, Sam (November 5, 2014). "Taylor Swift, Platinum Party of One". NPR.
  8. ^ Caulfield, Keith (May 22, 2016). "Drake's 'Views' Rules at No. 1 for Fifth Week on Billboard 200 Chart". Billboard. Retrieved July 2, 2016.
  9. ^ "Global Recording Artist of the Year". International Federation of the Phonographic Industry. Archived from the original on March 5, 2014. Retrieved November 11, 2017.

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