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Ali-A

Not to be confused with AliA.

Ali-A
Ali-A in January 2019
Personal information
Born
Alastair James Aiken

(1993-11-06) 6 November 1993 (age 30)[1]
Woking, Surrey,[2] England
NationalityBritish
OccupationYouTuber
Spouse
Clare Siobhan
​
​
(m. 2021)​
[3]
YouTube information
Also known asAli-A
Channel
Years active2006–present
Genres
Subscribers
  • 18.8 million (main)
  • 17.9 million (MoreAliA)
  • 1.02 million (Clare & Ali)
  • 430 thousand (Ali-A Plays)
[4]
Total views
  • 6.35 billion (main)
  • 5.54 billion (MoreAliA)
  • 68.6 million (Clare & Ali)
  • 25.8 million (Ali-A Plays)
[4]
NetworkStyleHaul
100,000 subscribers2011[5][6]
1,000,000 subscribers2013[7][a]
10,000,000 subscribers2018
Last updated: January 14, 2024

Alastair Aiken (born 6 November 1993), better known by his online alias Ali-A[11] (or by his original alias Matroix), is a British YouTuber known for Call of Duty and Fortnite commentaries and vlogs.[12][13][14] He is one of the highest-paid professional online gamers.[15] His main channel Ali-A has a subscriber count of over 18 million, with its total views exceeding 5 billion. His second channel, More Ali-A, has a YouTube subscriber count of over 7.7 million and a total of over 1.9 billion video views. On 23 April 2018, Ali-A created a new channel, titled "Clare & Ali" with his partner, Clare Siobhan. The channel has since gained over 777,000 subscribers and generated more than 29 million video views. In September 2020, he created a fourth channel titled "Ali-A Plays", where he uploads content relating to the Call of Duty franchise only. Currently, the channel has more than 386,000 subscribers and more than 21.2 million video views.

Aiken often refers to his YouTube subscriber fanbase as the "Ali-A Army".[16] In July 2015, he was awarded the Guinness World Records for 'Most Popular Call of Duty Channel by views' and 'Most Popular Call of Duty Channel by subscribers'.[17][18] Aiken frequently attends the Electronic Entertainment Expo (E3) as well as other video game conventions. In 2013, Aiken wrote a guest blog post in Huffington Post UK.[19] The Huffington Post has also stated that "Ali is one of the UK's most popular and influential entities globally and is at the forefront of the online and YouTube revolution."[20] In September 2015, Aiken, along with Tom Cassell and Daniel Middleton, starred in Legends of Gaming Live, with the trio being referred to as "[s]ome of the most popular YouTubers in the [United Kingdom]".[21][22][23] Redbull's eSports division has referred to his main YouTube channel as the "biggest Call of Duty YouTube channel."[24] In March 2016, Clickible.com listed Aiken as the seventeenth "Most Famous Youtuber [sic]... on Earth".[25] Later that year, Business Insider listed him as the ninth most popular British YouTube star[13] – the same ranking they gave him in 2015.[26] On 6 June 2017, the BBC referred to Aiken as a "YouTube megastar".[27]

  1. ^ "It's MY BIRTHDAY! (Ali-A Vlog)". YouTube. Archived from the original on 31 August 2017. Retrieved 31 August 2017.
  2. ^ "Surviving in the Storm Circle: Why Ali-A flipped from COD to Fortnite". 9 April 2018.
  3. ^ Clare & Ali (4 June 2022). "OUR WEDDING VIDEO! - Ali-A & Clare Siobhan 💙💚" – via YouTube.
  4. ^ a b "About Ali-A". YouTube.
  5. ^ "Matroix's Channel - YouTube". Internet Archive. 18 July 2011. Archived from the original on 18 July 2011. Retrieved 5 August 2018.
  6. ^ a b "Gaming world record holder Alastair Aiken to host UAE masterclass". The National. Retrieved 28 May 2018.
  7. ^ Ali-A (13 July 2013). "Ali-A 2,000,000 Subscribers! – Call of Duty SPECIAL! – (COD BO2, MW3, BO1, MW2, WaW & COD4)". Archived from the original on 6 November 2015 – via YouTube.
  8. ^ MoreAliA (11 November 2014). ""SPECIAL GIFT...!" – MoreAliA 1 Million!". Archived from the original on 1 June 2015 – via YouTube.
  9. ^ "I put the Clare and Ali silver play button on the shelf instead :)". Twitter. Retrieved 26 August 2020.
  10. ^ Ali-A (3 January 2018). "10 MILLION SUBSCRIBERS! (Ali-A Fortnite: Battle Royale STATS)" – via YouTube.
  11. ^ "Tallest staircase built in one minute in Minecraft (console)". Guinness World Records. Archived from the original on 6 December 2016. Retrieved 30 August 2017.
  12. ^ "Los mejores coches de los Youtubers". Autobild.es (in Spanish). Archived from the original on 5 October 2016. Retrieved 29 August 2017.
  13. ^ a b "The 20 biggest British YouTube stars". Business Insider. Archived from the original on 8 February 2017. Retrieved 30 August 2017.
  14. ^ Hamanaka, Kari (6 September 2016). "Meet Hauk, StyleHaul's Answer for the Growing Men's Influencer Market". WWD. Archived from the original on 29 November 2016. Retrieved 30 August 2017.
  15. ^ Donnan, Shawn (11 January 2019). "Fortnite's Digital Goods Are Key to the Future of Global Trade". Bloomberg. Retrieved 3 December 2020.
  16. ^ "Ali-A". YouTube. Archived from the original on 13 July 2017. Retrieved 30 August 2017.
  17. ^ Cite error: The named reference CoDWorldRecords was invoked but never defined (see the help page).
  18. ^ "Guinness World Records Gamer's Edition: five million copies and growing". MCV UK. Archived from the original on 11 November 2016. Retrieved 19 January 2017.
  19. ^ "Job Description: Professional YouTuber". HuffPost UK. 9 December 2013. Archived from the original on 9 January 2017. Retrieved 29 August 2017.
  20. ^ "Alastair Aiken | HuffPost". www.huffingtonpost.com. Archived from the original on 4 February 2017. Retrieved 29 August 2017.
  21. ^ "Syndicate, Ali-A and DanTDM to star in September's Legends of Gaming Live". MCV UK. Archived from the original on 16 January 2017. Retrieved 29 August 2017.
  22. ^ "Endemol brings on Tom Cassell to host Legends of Gaming". StreamDaily. 11 February 2016. Archived from the original on 12 August 2016. Retrieved 29 August 2017.
  23. ^ "Endemol Shine UK acquires Electric Robin, OP Talent". StreamDaily. 26 January 2016. Archived from the original on 23 October 2016. Retrieved 29 August 2017.
  24. ^ "The making of a Call of Duty YouTube star". Red Bull. Retrieved 30 August 2017.
  25. ^ "25 Most Famous Youtubers on Earth – Clickible". Clickible. 1 March 2016. Archived from the original on 25 January 2017. Retrieved 30 August 2017.
  26. ^ O'Reilly, Lara (29 October 2015). "The 20 biggest British YouTube stars". Business Insider Malaysia. Archived from the original on 13 February 2017. Retrieved 30 August 2017.
  27. ^ "BBC – – Media Centre". BBC. Retrieved 30 August 2017.


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