Annie's Homegrown

Annie's, Inc.

Company type	Subsidiary
Industry	Organic products
Founded	1989; 35 years ago (1989) Hampton, Connecticut, U.S.
Founder	Annie Withey Andrew Martin
Headquarters	Berkeley, California, U.S.
Area served	United States Canada
Key people	Annie Withey
Products	Macaroni and cheese, soup, pasta, salad dressing, crackers, fruit snacks, snack mix, frozen pizza bites, waffles, breakfast cereal, cheese puffs, snack bars, graham crackers, pancakes, ice pops, cookies, barbecue sauce, mustard, ketchup
Owner	General Mills
Website	www.annies.com

Annie's Homegrown (or simply Annie's) is an American organic food company owned by General Mills. The company was founded in Hampton, Connecticut by Annie Withey and Andrew Martin, who had previously founded Smartfood popcorn along with Ken Meyers. It is best known for its macaroni and cheese product line, which comes in shell form and rabbit shapes, and is the second best selling macaroni and cheese in the United States behind Kraft.^[1] Their mascot is a rabbit named Bernie, who appears in the seal of approval called the "Rabbit of Approval"^[2] and another slogan called "Bunny of Approval" in 2020. The company also produces Annie's Naturals, which consists of condiments, dressings, and barbecue sauces.