Back Apple Inc. Afrikaans Apple ALS አፕል ኮርፖሬሽን Amharic Apple AN Apple Inc. ANG أبل Arabic آپل ARY آپل (شركه) ARZ Apple AST एप्पल इंक॰ AWA

Apple Inc.

"Apple (company)" redirects here. For other companies with the same name, see Apple (disambiguation) § Businesses and organisations.

Apple Inc.
Formerly
  • Apple Computer Company (1976–1977)
  • Apple Computer, Inc.
    (1977–2007)
Company typePublic
ISINUS0378331005
Industry
FoundedApril 1, 1976 (1976-04-01), in Los Altos, California
Founders
Headquarters1 Apple Park Way,
Cupertino, California
,
United States
Number of locations
530 retail stores (2024)
Area served
Worldwide
Key people
Products
Services
RevenueDecrease US$383.29 billion (2023)
Decrease US$114.30 billion (2023)
Decrease US$97.00 billion (2023)
Total assetsDecrease US$352.58 billion (2023)
Total equityIncrease US$62.15 billion (2023)
Number of employees
161,000 (2023)
Subsidiaries
ASN
Websiteapple.com
Footnotes / references
[1][2][3][4][5]

Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Apple's product lineup includes the iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV; as well as software like iOS, iPadOS, macOS, watchOS, tvOS, and visionOS; and services like Apple Card, Apple Pay, iCloud, Apple Music, and Apple TV+.

Since 2011, Apple has been the world's largest company by market capitalization except when Microsoft held the position between January and June 2024.[6][7][8] In 2023, Apple was the largest technology company by revenue, with US$394.33 billion.[9] As of 2023, Apple was the fourth-largest personal computer vendor by unit sales,[10] the largest manufacturing company by revenue, and the largest vendor of mobile phones in the world.[11] It is one of the Big Five American information technology companies, alongside Alphabet (the parent company of Google), Amazon, Meta (the parent company of Facebook), and Microsoft.

Apple was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, the company's internal problems included the high cost of its products and power struggles between executives. That year Jobs left Apple to form NeXT, Inc., and Wozniak withdrew to other ventures. The market for personal computers expanded and evolved throughout the 1990s, and Apple lost considerable market share to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel-powered PC clones.

In 1997, Apple was weeks away from bankruptcy. To resolve its failed operating system strategy and entice Jobs's return, it bought NeXT. Over the next decade, Jobs guided Apple back to profitability through several tactics including introducing the iMac, iPod, iPhone, and iPad to critical acclaim, launching the "Think different" campaign and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden its product portfolio. Jobs resigned in 2011 for health reasons, and died two months later. He was succeeded as CEO by Tim Cook.

Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, $2 trillion in August 2020, and at $3 trillion in January 2022. As of June 2024, it was valued at just over $3.2 trillion.[8] It has been consistently ranked as one of the world's most valuable brands. However, Apple has received criticism regarding its contractors' labor practices, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, it has a large following and a high level of brand loyalty.

Apple workers around the globe have been involved in organizing since the 1990s.[12] Apple unions are made up of retail, corporate, and outsourced workers. Apple employees have joined trade unions or formed works councils in Australia,[13] France,[14] Germany,[15] Italy,[16] Japan,[17] United Kingdom[18] and the United States.[19] In 2021, Apple Together, a solidarity union, sought to bring together the company's global worker organizations.[20] The majority of industrial labor disputes (including union recognition) involving Apple occur indirectly through its suppliers and contractors, notably Foxconn plants in China[21] and, to a lesser extent, in Brazil[22] and India.[23]

  1. ^ "Apple 10-K Report FY2023". November 2, 2023. Archived from the original on February 6, 2024. Retrieved February 5, 2024.
  2. ^ "Apple Inc. Fiscal 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. November 3, 2023. Archived from the original on November 7, 2023. Retrieved November 7, 2023.
  3. ^ "Apple Retail Store – Store List". Apple. Archived from the original on June 2, 2020. Retrieved June 3, 2020.
  4. ^ Certificate of Amendment of Articles of Incorporation Archived September 26, 2020, at the Wayback Machine, November 17, 1977. California Secretary of State
  5. ^ Certificate of Ownership Archived February 17, 2021, at the Wayback Machine, January 9, 2007. California Secretary of State.
  6. ^ Mickle, Tripp; Weise, Karen (January 12, 2024). "Microsoft Tops Apple to Become Most Valuable Public Company – The New York Times". The New York Times. Archived from the original on January 31, 2024. Retrieved February 21, 2024.
  7. ^ "Largest Companies by Market Cap". CompaniesMarketcap.com. Archived from the original on April 14, 2021. Retrieved March 17, 2024.
  8. ^ a b www.ETTelecom.com. "Apple overtakes Microsoft to return as world's most valuable company – ET Telecom". ETTelecom.com. Retrieved June 12, 2024.
  9. ^ "Global 500". Fortune. Retrieved August 11, 2023.
  10. ^ "Gartner Says Worldwide PC Shipments Increased 0.3% in Fourth Quarter of 2023 but Declined 14.8% for the Year". Gartner. January 11, 2024. Archived from the original on January 11, 2024. Retrieved January 11, 2024.
  11. ^ Porter, Jon (January 16, 2024). "Apple tops Samsung for first time in global smartphone shipments". The Verge. Archived from the original on January 17, 2024. Retrieved January 17, 2024.
  12. ^ Hyde, Alan (2002). "Employee Organization in Silicon Valley: Networks, Ethnic Organization, and New Unions". University of Pennsylvania Journal of Labor and Employment Law. 4 (3): 493.
  13. ^ Zhuang, Yan (October 18, 2022). "New Crack in Apple's Armor as Dozens Strike at Its Stores in Australia". New York Times. ISSN 0362-4331. Retrieved November 15, 2022.
  14. ^ De Clercq, Geert (September 20, 2023). "Apple France workers call strike ahead of iPhone 15 launch". Reuters. Retrieved September 21, 2023.
  15. ^ Loehne, Niedrige (November 11, 2012). "Alle deutschen Apple Stores bekommen Betriebsrat" [All German Apple stores have a works council]. Golem.de. Archived from the original on August 29, 2021. Retrieved August 28, 2021.
  16. ^ "Italy: first company agreement for Apple Stores | EWCDB". European Works Council Database. November 6, 2013. Retrieved January 7, 2023.
  17. ^ Corrales, Roberto; Aguiar, Alberto R. (November 3, 2022). "Los sindicatos de Apple crean una red de solidaridad mundial, de Maryland a Tokio pasando por Barcelona: qué demandan en España". Business Insider España (in Spanish). Retrieved November 15, 2022.
  18. ^ Hilliard, Wesley (December 15, 2022). "London Apple Store at White City unionizing with UTAW". Apple Insider. Retrieved January 6, 2023.
  19. ^ Albergotti, Reed (February 18, 2022). "Some U.S. Apple Store employees are working to unionize, part of a growing worker backlash". The Washington Post. Archived from the original on February 18, 2022. Retrieved February 18, 2022.
  20. ^ Harrington, Caitlin (May 13, 2022). "Apple Together Brings Corporate Workers Into the Union Effort". Wired. ISSN 1059-1028. Retrieved May 13, 2022.
  21. ^ Chan, Jenny (2013). "A Suicide Survivor: The Life of a Chinese Worker". New Technology, Work and Employment. 28 (2): 84–99. doi:10.1111/NTWE.12007. S2CID 154463838.
  22. ^ Chen, Michelle (April 17, 2012). "Apple's Two Faces: Power Gaps Between Brazil and China Foxconn Workers". In These Times. Archived from the original on August 29, 2021. Retrieved August 29, 2021.
  23. ^ "India: arrests made after Foxconn food poisoning protest in Chennai". South China Morning Post. December 20, 2021. Retrieved December 20, 2022.

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