Applied Imagination

Applied Imagination is an influential[1] 1953 book on creative ideation by Alex Faickney Osborn, in which he introduces the technique of brainstorming.[2][3][4][5]

  1. ^ Schilling, Melissa (2018-02-09). "Why Brainstorming Groups Kill Breakthrough Ideas (And What to do Instead)". Inc.
  2. ^ Pavitt, Neil (2016-09-22). "You're Probably Not Brainstorming Long Enough". Fast Company.
  3. ^ Kamenetz, Anya (2013-01-15). "From Alex Osborn To Bob Sutton: A Meeting Of The Minds To Build A Better Brainstorm". Fast Company.
  4. ^ Walton, Andre (2016-01-25). "Resolving the Paradox of Group Creativity". Harvard Business Review.
  5. ^ Wentworth, Robert B. (1955). "Review: Applied Imagination by Alex F. Osborn". Journal of Marketing. 20 (1): 97–99. doi:10.2307/1248180. JSTOR 1248180.

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