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![]() The ATV region before its renaming as Central Independent Television in 1982. | |
Type | Region of television network |
---|---|
Branding | ATV |
Country | |
First air date | 24 September 1955 17 February 1956 in the Midlands All week in the Midlands from 29 July 1968 | , in London
TV transmitters | |
Headquarters | |
Broadcast area | |
Owner |
|
Dissolved | 29 July 1968London) 1 January 1982 at 12.34 a.m. (after 25 years, 318 days, Midlands) | (after 12 years, 309 days,
Former names |
|
Picture format | 625- and 405-line |
Affiliation(s) | ITV |
Language | English |
Replaced | ABC Weekend TV in the Midlands on weekends from 1968 |
Replaced by |
|
Subsidiary | ATV Music Publishing |
Associated Television was the original name of the British broadcaster ATV, part of the Independent Television (ITV) network. It provided a service to London at weekends from 1955 to 1968, to the Midlands on weekdays from 1956 to 1968, and to the Midlands all week from 1968 to 1982. It was one of the "Big Four" until 1968, and the "Big Five" after 1968, that between them produced the majority of ITV networked programmes. In 1982, ATV was restructured and rebranded as Central Independent Television, under which name it continued to provide the service for the Midlands.
ATV was awarded its first franchise by the Independent Television Authority (ITA) to provide the Independent Television service at weekends for the London region. This service started on Saturday, 24 September 1955, the second ITA franchise to go on air, and was extended until Sunday, 28 July 1968. ATV was also awarded the franchise to provide the weekdays Independent Television service for the Midlands region. This service started on Friday, 17 February 1956, the third ITA franchisee to go on air, and was extended until Monday, 29 July 1968.
Subsequent to the changes made by the ITA to the regional structure of the Independent Television service, ATV lost its London franchise, but was awarded the franchise to provide a seven-day service for the Midlands region which started on Tuesday, 30 July 1968 and was finally extended until 00:34 on Friday, 1 January 1982.
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