Audit Bureau of Circulations (India)

This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (June 2022) (Learn how and when to remove this message)

Audit Bureau of Circulations (India)

Company type	Private
Founded	1948 (1948)
Headquarters	Mumbai, Maharashtra , India
Key people	Devendra Darda (Chairman) Karunesh Bajaj (Deputy Chairman)
Website	www.auditbureau.org

The Audit Bureau of Circulations (ABC) of India is a non-profit circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India.^[1][2]

ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then, the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising. The current chairman of the Audit Bureau of Circulations (India) is Devendra Darda and the deputy chairman is Karunesh Bajaj.^{[citation needed]}