Avon Products

Avon Products, Inc.
Company typePrivate
IndustryCosmetics
Founded1886 (1886)
FounderDavid H. McConnell
HeadquartersLondon, United Kingdom
Area served
Worldwide
Key people
Angela Cretu
(CEO)
ProductsCosmetics
Perfume
Skin Care
Personal Care
RevenueIncrease $ 9.1 billion (2020)[1]
Decrease US$ 235.2 million (2018)
Increase US$ -107.4 million (2016)
Total assetsDecrease US$ 3.01 billion (2018)
Total equityIncrease US$ -848 million (2016)
OwnerNatura Holding S.A.(100%)[2][3]
Number of employees
23,000[4] (2019)
Websiteavonworldwide.com
Footnotes / references
[5][6][7][8]

Avon Products, Inc. or simply known as Avon, is an Anglo-American[9] multinational company selling cosmetics, skin care, perfume, and personal care products. It is a multi-level marketing company based in London. In 2020, Avon had annual sales of $9.1 billion worldwide.[4]

It is the fourteenth-largest beauty company[10] and, with 6.4 million representatives, is the second largest multi-level marketing company in the world (after Amway).[11] The company's CEO is Angela Cretu who was appointed to the position in January 2020.[12]

In May 2019, the Brazilian multinational company Natura & Co announced its intent to acquire Avon; the deal closed in January 2020. Following the merger, existing Natura shareholders held 73% of the combined company, Natura Holding S.A., with former Avon shareholders owning 27%.[13] At merger completion, Avon became a privately held company, common stock was removed from the NYSE trading.[14]

  1. ^ "Natura & Co 2020 Annual Report". Archived from the original on September 24, 2021.
  2. ^ "Brazil cosmetics giant Natura buys Avon in all-shares transaction". May 23, 2019.
  3. ^ "Natura agrees to buy Avon, creating cosmetics powerhouse". CNBC. May 23, 2019. Retrieved December 16, 2019.
  4. ^ a b "Avon Products". Fortune. Retrieved July 12, 2020.
  5. ^ "Celgene, Kinder Morgan and Actavis Set to Join the S&P 100; Several Constituent Changes Announced for S&P 500, S&P MidCap 400 and S&P SmallCap 600" (Press release). March 13, 2015.
  6. ^ "US SEC: Form 10-K Avon Products, Inc". U.S. Securities and Exchange Commission. Retrieved January 21, 2018.
  7. ^ "US SEC: Form 8-K (Feb 3, 2018)". U.S. Securities and Exchange Commission. Retrieved February 7, 2018.
  8. ^ "US SEC:FORM 10-K AVON PRODUCTS, INC". United States Securities and Exchange Commission. December 31, 2018. Retrieved April 6, 2019.
  9. ^ "Avon to cut 2,500 jobs, move headquarters to Britain". Daily Sabah. March 16, 2016.
  10. ^ "Top 20 Companies in 2019 | Beauty Packaging".
  11. ^ Kowitt, Beth (April 30, 2012). "Avon: The Rise and Fall of a Beauty Icon". Fortune. 165 (6): 106–114. Archived from the original on February 22, 2014. Retrieved April 29, 2012.
  12. ^ "Avon names new CEO". Retail Dive. Retrieved January 27, 2023.
  13. ^ "Natura &Co and Avon join forces to create a Direct-to-Consumer global beauty leader" (PDF) (Press release). Avon Products. May 22, 2019. Archived from the original (PDF) on May 23, 2019. Retrieved May 23, 2019.
  14. ^ Ayala, María Luisa (December 24, 2019). "Finanzas: Avon Products: The End Is Near For This Stock". América Retail (in Spanish). Retrieved January 27, 2023.

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