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Company type | Division |
---|---|
Industry | Automotive industry |
Founded | 2011 |
Products | Plug-in electric vehicles |
Parent | BMW |
Website | www |
The BMW i is a sub-brand of BMW founded in 2011 to design and manufacture plug-in electric vehicles.[1][2] The company initially released two vehicles: the i3 all-electric car and the i8 plug-in hybrid. The all-electric iX3 SUV was released in late 2020, while iX SUV and the i4 all-electric liftback sedan followed later in 2021.[3][4]
Concept versions of both the i3 and i8 were shown at the 2009 Frankfurt Motor Show.[5] It was also featured during a BMW World event, where the company's top automobiles were showcased. The company announced their commitment to build it by 2013.[6] Series production of the BMW i3 for retail customers began in September of that year,[7] and the European market launch took place in November 2013, with the first retail deliveries in Germany.[8] The BMW i8 was launched in Germany in June 2014.[9] The United States, Norway, Germany, and the UK are the main markets for both models. During the launch, Tesla has been on sale for just over a year in the US market.[6]
In February 2016, BMW announced the introduction of the "iPerformance" model designation, which is being given to all BMW plug-in hybrid vehicles from July 2016.[10][11] The aim is to provide a visible indicator of the transfer of technology from BMW i to the BMW core brand.[12] As of June 2021[update], seven BMW electrified models have been released using BMW i technology, the X1 xDrive25e, X3 xDrive30e, X5 xDrive45e, 225xe Active Tourer, 320e/330e iPerformance, 520e/530e/545e iPerformance, and 745e/745Le iPerformance.[13] The Mini Cooper S E Countryman ALL4 plug-in hybrid also shares the i technology.
Combined global sales of BMW Group electrified vehicles achieved the 500,000th unit milestone in December 2019, including BMW i, iPerformance, xDrive, and MINI brand electrified cars.[14] Global sales of all variants of the BMW i3 reached over 165,000 units delivered at the beginning of 2020.[15] Production of the BMW i8 ended in June 2020, with worldwide sales of more than 20,000 units.[16]
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