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Beef-a-roo

Beef-a-roo is a franchised chain of fast casual restaurants which was founded in Rockford, Illinois[1][2] by Dave Debruler and Jean Vitale.[3] The menu features burgers, roast beef sandwiches, salads, and soups.[4] The chain experimented with serving breakfast,[5] but stopped in January, 2025.[6]

Each store has a different theme.[7]

The brand was established in 1967 and franchising became a focus in 2019.[8][9] In 2022, the chain planned to open 50 stores.[10]

The chain hastened its expansion by using shipping containers to fabricate restaurants in Wisconsin, Missouri, Arkansas, Kansas and Indiana.[11][12] It has also opened restaurants in several closed Hardee's locations.[8][13]

As of April 2024 the chain had about 20 restaurants in seven states.[13]

QSR magazine rated Beef-a-roo one of the top 40 fast casual restaurants in 2024.[14] Entrepeneur magazine recognized the chain as a top new emerging franchise in 2024.[15]

The company ran an advertising campaign with NASCAR driver Noah Gragson and Front Row Motorsports in 2025.[16]

  1. ^ Hall, Matt (2021-10-08). "Rockford's Beefaroo named best fast food chain in Illinois". Retrieved 2025-04-18.
  2. ^ Conner, Lynne (2017-03-15). ""Famously Delicious" Beefaroo celebrates 50 years". Winnebago Chronicle. Retrieved 2025-04-18.
  3. ^ "Beefaroo looks to expand nationally". WIFR. 2021-05-08. Retrieved 2025-04-18.
  4. ^ Hasdall, Joe (2023-07-27). "Beef-A-Roo prepares for a crowd on opening day". Springfield Daily Citizen. Retrieved 2025-04-18.
  5. ^ Brinkley, Rhett (2024-04-17). "Beef-a-Roo reopens, now serves breakfast". Arkansas Times. Retrieved 2025-04-18.
  6. ^ @beefaroousa (2024-12-31). "Effective January 1, 2025, we will no longer be serving breakfast". Retrieved 2025-04-18 – via Instagram.
  7. ^ Hamblen, Amy (2022-06-05). "Could Beef-A-Roo Become The Next Hot Restaurant Chain?". Mashed. Static Media.
  8. ^ a b Becker, Shannon (2024-11-05). "The 55-year history of the Beef-A-Roo, see the menu!". KOAM-TV. Retrieved 2025-04-18.
  9. ^ "With Five Decades of Proven Restaurant Success, NEXT Brands & Development Prepares Legacy Roast Beef Brand, Beef-A-Roo, for Franchising". restaurantnews.com. 2022-04-28. Retrieved 2025-04-18.
  10. ^ "Beef-A-Roo Aims to Bring Cult Status to National Scene". QSR Magazine. 2022-06-02. Retrieved 2025-04-18.
  11. ^ "Beef-a-Roo ending 2023 with 5 openings". fastcasual.com. 2023-12-14. Retrieved 2025-04-18.
  12. ^ "Beef-a-Roo expanding via shipping containers". fastcasual.com. 2023-05-04. Retrieved 2025-04-18.
  13. ^ a b Becker, Shannon (2024-04-26). "Beef-A-Roo will open in former Joplin Hardee's, 1810 S Main in Joplin". KOAM-TV.
  14. ^ Haas, Kevin (2024-03-05). "Beef-a-Roo named one of America's 40 hottest fast casual restaurants". Rock River Current. Retrieved 2025-04-18.
  15. ^ "Beef-A-Roo Recognized as Top New and Emerging Franchise". QSR Magazine. 2024-10-05. Retrieved 2025-04-18.
  16. ^ "Beef-a-Roo Enters into Partnership with Front Row Motorsports". 2025-03-11. Retrieved 2025-04-18.

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