Berjaya Auto Alliance

Berjaya Auto Alliance
Company typeSubsidiary
IndustryAutomotive
Founded1997
FounderTan Sri SM Nasimuddin SM Amin
Headquarters,
Malaysia
Key people
SM Nasarudin SM Nasmuddin (CEO)
ProductsAutomobiles
Number of employees
200
ParentNaza Group of Companies (1997-2022)
Berjaya Corporation (71%)
Stellantis (29%) (9 June 2022-present)
Websitewww.peugeot.com.my

Berjaya Auto Alliance, formerly known as Nasim Sdn Bhd (NSB), is a Malaysian automotive company. Founded in 1997 as Nasim, they become the sole importer and distributor for the Peugeot brand in Malaysia. On 9 June 2022, Nasim was sold to Berjaya Corporation's automotive division, Bermaz Auto, who would become the official distributor for the Peugeot brand in Malaysia.


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