Location | Prince Turki Ibn Abdulaziz Al Awwal Road, Hittin, Riyadh 13513, Saudi Arabia |
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Coordinates | 24°45′1″N 46°36′48″E / 24.75028°N 46.61333°E |
Opened | 17 October 2019 |
Operated by | General Entertainment Authority National Events Center |
Operating season | Riyadh Season |
Area | 900,000 square metres (220 acres) |
Website | https://riyadhseason.com/en-US/zone/boulevard-city |
The Boulevard City (BLVD CITY) (Arabic: بوليفارد سيتي, romanized: Būlīfārd Sītī), formerly Boulevard Riyadh City[1] and simply known as The Boulevard, is a 220-acre (89 ha) mixed-use development at the Prince Turki al-Awwal Road in the Hittin neighborhood of Riyadh, Saudi Arabia, containing high-end retail and entertainment outlets. Opened in 2019, it operates primarily during the annual Riyadh Season entertainment festival. It has lent its name to the adjacent Boulevard World complex, which was inaugurated in 2022.
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