Brand Hong Kong

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Brand Hong Kong

Owner	Information Services Department, Hong Kong Government
Country	Hong Kong , China
Markets	International
Website	www.brandhk.gov.hk

Brand Hong Kong (or BrandHK) is a government programme launched in 2001 designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city.^[1] This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China.^[2] The branding features Hong Kong as a place of "creativity, entrepreneurship, global connectivity, security, and rich diversity".

In 2010, following a major review and public engagement exercise, BrandHK was updated, incorporating changes to its visual identity, core values, attributes, and brand platform.^[3]