Bravia (brand)

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Bravia

Owner	Sony Group Corporation
Type	mainly LCD, LED & OLED HDTV
Retail availability	2005–present
Menu interface	XrossMediaBar (2005–2013) Google TV (2011–2013) Tile UI (2014) Android TV (2015–2020) Android TV via Google TV (2020–present)
Predecessor	Sony WEGA
Related articles	HDTV Sony
Production	Tokyo, Japan London, England Mexico City, Mexico Sydney, Australia New York City, United States Shanghai, China Hong Kong, China Singapore Istanbul, Turkey

Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc., a wholly owned subsidiary of Sony, and is used for its television products. Its name is a backronym for "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA," which Sony used for their LCD TVs until summer 2005 (early promotional photos of the first BRAVIA TVs still bearing the WEGA moniker).^[1] In 2014 (on the part of Sony President and CEO Kazuo Hirai's plans to turn Sony around), BRAVIA was made into a subsidiary rather than simply a brand of products.

BRAVIA televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are assembled from imported parts in Brazil, Spain, China, Malaysia, and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, in the research and development department at the Sony de Mexico facility in Baja California, Mexico, and at the Sony Europe facility in Nitra, Slovakia.

The brand was also used on mobile phones in North American, Japanese, and European markets as of 2007.^[2]