British Polling Council

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "British Polling Council" – news · newspapers · books · scholar · JSTOR (April 2017) (Learn how and when to remove this message) This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: "British Polling Council" – news · newspapers · books · scholar · JSTOR (April 2017) (Learn how and when to remove this message) This article may contain unverified or indiscriminate information in embedded lists. Please help clean up the lists by removing items or incorporating them into the text of the article. (April 2017) (Learn how and when to remove this message)

The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The current President is Jane Green.^[1]

The BPC was established in 2004,^[2] twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 United Kingdom general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.