CBS This Morning

CBS This Morning
Final logo used from 2015 to 2021
GenreNews program
Created by
Directed byShanta Fripp[2]
Presented by
No. of episodes
  • 3,100 (1987–1999)
  • 2,521 (2012–2021)
Production
Executive producerShawna Thomas
Production locations
Camera setupMultiple-camera setup
Running time120 minutes (including commercials)
Production companyCBS News
Original release
NetworkCBS
ReleaseNovember 30, 1987 (1987-11-30) –
October 29, 1999 (1999-10-29)
ReleaseJanuary 9, 2012 (2012-01-09) –
September 6, 2021 (2021-09-06)
Related
Infobox instructions (only shown in preview)

CBS This Morning (CTM) is an American morning television program that aired on CBS from November 30, 1987 to October 29, 1999, replacing The Morning and The Early Show. The show returned from January 9, 2012 to September 6, 2021, replacing The Early Show and was replaced by CBS Mornings.

The second incarnation emphasized general national and international news stories and in-depth reports throughout each edition, although it also included live in-studio and pre-taped interviews. The format was chosen as an alternative to the soft media and lifestyle-driven formats of competitors Today and Good Morning America following the first hour or half-hour of those broadcasts, in an attempt to give the program a competitive edge with its infotainment format. For all but a few ratings periods since 1954, CBS has historically placed a distant third in the ratings among the network weekday morning shows.

On August 31, 2021, CBS announced that the weekday program would be replaced with the reformatted CBS Mornings effective September 7, while the Saturday edition of CTM was renamed CBS Saturday Morning on September 18, 2021, completing the transition.[3]

  1. ^ The Deadline. "Revamped CBS Morning Show with Charlie Rose and Gayle King to Premiere on January 9". Deadline Hollywood. Retrieved December 27, 2011.
  2. ^ Variety Staff. "'CBS This Morning' Names New Director, Managing Editor and Senior Producer". Variety. Retrieved February 19, 2021.
  3. ^ Steinberg, Brian (August 31, 2021). "CBS News to Launch 'Mornings' in Bid to Capture A.M. Viewers Across The Week". Variety. Retrieved August 31, 2021.

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