In modern internet slang, Chad refers to a White male who is stereotypically masculine, sexually active, athletic, and gainfully employed.[1][2][3] The term is related to the alpha/beta male dichotomy.[2][4][5][6] It originates from the 4chan message board, though it had previously been used locally in Chicago to refer to wealthy, athletic jocks from the city's northern suburbs.
^Gibson, Rebecca. Cyborgs, Ethics, and The Matrix. Springer Nature. p. 12y. ISBN978-3-031-61010-3. "Chad Thundercock or Nordic Gamer, is a memeable character sketch based on a drawing of a very stereotypically masculine man who gets with a lot of women and is tough and stoic. Square jawed, usually blond haired, muscular, and well-endowed."
^ abxu, Shi- (March 29, 2024). The Routledge Handbook of Cultural Discourse Studies. Taylor & Francis. p. 489. ISBN978-1-003-84912-4. "The categories of "Virgo" and "Chad" emerged in 2016 from the publication of a meme on the social network 4chan. These names designate two stereotypical profiles of people or groups based on the +/- virility trait: the Chad or alpha male, heterosexual, white, attractive and popular; and his counterpart the Virgo or beta male."