&sq=covid19&lang=en&file=File:Changes_advertisement.png) Hamilton angrily tears off her pearl necklace | |
| Agency | Boase Massimi Pollitt |
|---|---|
| Client | Volkswagen |
| Language | English |
| Running time | 50 seconds |
| Product | |
| Release date(s) | 1987 (television) |
| Slogan |
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| Directed by | David Bailey |
| Music by | Alan Price |
| Starring | |
| Production company | Paul Weiland Film Co Ltd. |
| Produced by | Howard Spivey |
| Country | United Kingdom |
| Official website | www.volkswagen.com |
Changes is a British television advertisement launched in 1987 to promote the second-generation of the Volkswagen Golf. The 50-second ad was directed by David Bailey and stars the model Paula Hamilton as a woman throwing away some of her possessions. After discarding her wedding ring, pearl necklace, brooch and mink coat, she decides to keep her Volkswagen Golf and drives off in it with a smile on her face. Changes was named after the song that was used as its soundtrack, written by Alan Price. It was awarded the Silver prize at the 1988 British Arrows Awards, and is remembered as an indicator of car advertising's recognition of women's growing independence.
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