Back چئیل ورلدواید AZB Cheil Worldwide Spanish چیل ورلدواید Persian Cheil Worldwide French Cheil Worldwide ID 제일기획 Korean 第一企划 Chinese

Cheil Worldwide

Cheil Worldwide Inc.
Native name
제일기획
Company typePublic
KRX: 030000
IndustryAdvertising
FoundedJanuary 17, 1973 (1973-01-17)
FounderLee Byung-chul
Headquarters
Seoul
,
South Korea
Area served
Worldwide
Key people
Kim Jong-hyun (president & CEO)
ServicesAdvertising
Public relations
Shopper marketing
Sports marketing
Digital marketing
OwnerSamsung Electronics (28.43%)
ParentSamsung Group
SubsidiariesSamsung Sports
WebsiteCheil.com/
Cheil Worldwide
Hangul
Hanja
Revised RomanizationJeil Gihoek
McCune–ReischauerCheil Kihoek

Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.[1]

It is the country's largest[2] and the world's 10th largest advertising agency, by 2022 revenues,[3] and the world's 14th creative agency network.[4] Its major clients include Samsung,[5] Absolut,[6] Adidas,[7] The Coca-Cola Company,[8] GE,[9] General Motors,[10] The Lego Group,[11] Microsoft,[12] Nestle,[13] and Shell.[14] It has 53 offices spread across 5 continents and CIS.[15]

  1. ^ "Company Overview of Cheil Worldwide Inc". Bloomberg. Retrieved 9 April 2018.
  2. ^ Herald, Korea (July 31, 2013). "Cheil Worldwide acquires U.S. marketing firm". The Korea Herald.
  3. ^ "Cheil Worldwide". AdAge. 23 April 2023.
  4. ^ "WARC Creative 100 - Top agency networks 2019". WARC. 2019-02-25.
  5. ^ "Samsung Electronics Awarded 2016 Creative Marketer of the Year by Cannes LIONS". Retrieved 2017-11-13.
  6. ^ "Absolut turns to Cheil UK for global retail brief". The Drum. 2015-04-28. Retrieved 2017-11-13.
  7. ^ "Iris Takes on Haters for Adidas". Agency Spy. 2015-01-20. Retrieved 2017-11-13.
  8. ^ "Coca-Cola appoints Cheil UK to evolve its 'Happiness' proposition". The Drum. Retrieved 2013-12-03.
  9. ^ "Barbarian Group, GE Use Drones, Periscope In 5-Day Campaign Blitz". Media Post. 2015-08-06. Retrieved 2017-12-11.
  10. ^ "Diligent Korean Dad Buys Grand Daughter's First Car in Charming Spot for Chevrolet by Cheil Worldwide". Branding in Asia. 2017-05-23. Retrieved 2017-11-13.
  11. ^ "Lego inks a deal with Iris Worldwide Singapore". Marketing Interactive. 2015-08-05. Retrieved 2017-11-13.
  12. ^ "BMB wins Internet Explorer 9 creative". Campaign. 2011-04-14. Retrieved 2017-11-13.
  13. ^ "Nestle hires Iris for Kit Kat shopper marketing". Campaign. 2013-04-19. Retrieved 2017-11-13.
  14. ^ "Iris scoops global Shell digital business". Campaign. 2007-10-18. Retrieved 2017-12-11.
  15. ^ "CHEIL WORLDWIDE". www.cheil.com. Archived from the original on 2015-07-14.

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