Cherry Bowl

Cherry Bowl (defunct)
poster from the 1985 Cherry Bowl
StadiumPontiac Silverdome
Operated1984–1985
Succeeded byMotor City Bowl
1985 matchup
Maryland over Syracuse (35–18)

The Cherry Bowl was an annual post-season college football bowl game played in the Pontiac Silverdome in Pontiac, Michigan, in 1984 and 1985.[1] The Cherry Bowl was an early attempt to bring a game to Michigan, years before the Motor City Bowl (later known as the Little Caesars Pizza Bowl) and its successor Quick Lane Bowl.

The Cherry Bowl inaugural 1984 game drew more than 70,000 to an Army–Michigan State matchup. This game is noteworthy as Army's first-ever bowl appearance. For 1985, the bowl promised $1.2 million to each team, the fifth-highest payout among all bowls.

The national anthem, half-time, and post-game shows were performed by area high school marching bands. For the 1984 game, the National Anthem and the post-game show were performed by the Marching Railroaders from Durand, Michigan. The Clio Area High School Marching Band performed a pre-game show and joined the Marching Railroaders along with the Michigan State Marching Band to perform a holiday half-time show.

The mid-1980s were a time of upheaval in college football. The end of NCAA control over television rights resulted in a major increase in televised games, and TV rights fees dropped sharply amid the resulting glut, something not anticipated by the Cherry Bowl organizers.[2] Adding to their problems, without the local Michigan State team, attendance for the 1985 game between Maryland and Syracuse fell by nearly 20,000.

Negotiations with General Motors to become the game's title sponsor failed. Unable to meet its payout obligation and more than $1 million in debt, the Cherry Bowl folded.[2]

  1. ^ Foldesy, Jody. "Bowls burgeon as big business", The Washington Times. December 21, 1997. Page A1.
  2. ^ a b The Fifty-Year Seduction: How Television Manipulated College Football, from the Birth of the Modern NCAA to the Creation of the BCS, by Keith Dunnavant, 2004, p. 197.

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