Cheugy (/ˈtʃuːɡi/ CHOO-gee[1]) is an American neologism coined in 2013 as a pejorative description of lifestyle trends associated with the early 2010s. This aesthetic has been described as[2][3][4] "the opposite of trendy"[5] or "trying too hard".[6] The term has been used positively by some who identify with the aesthetic.[1]
People who are cheugy are referred to as cheugs.[7] Things described as cheugy include "mom jeans", "live, laugh, love signs", "Minion memes",[3][5][8][9] and "anything that says 'girl boss' on it".[2][6][10] While it has been compared to being basic,[3] some sources have suggested that it is "not quite 'basic'".[1] The Evening Standard said that "the cheug's logical archnemesis is probably the hipster".[7]
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