Chex Quest

Chex Quest
Cover art from the game's original CD sleeve as found in boxes of Chex cereal in 1997.
Developer(s)Digital Café
Publisher(s)General Mills
Director(s)
  • Mike Koenigs (technical director)
  • Dean Hyers (creative director)
Producer(s)Virtual Communications[1]
Artist(s)Charles Jacobi
Composer(s)Andrew Benson
Engineid Tech 1
Platform(s)MS-DOS
Microsoft Windows
Release
Genre(s)First-person shooter
Mode(s)Single-player, multiplayer

Chex Quest is a non-violent first-person shooter video game created in 1996 and released in 1997 by Digital Café, originally intended as a Chex cereal promotion aimed at children aged 6–9 and up.[2][3] It is a total conversion of the more explicitly violent video game Doom (specifically The Ultimate Doom version of the game). Chex Quest won both a Golden EFFIE Award for Advertising Effectiveness[4][5] and Golden Reggie Award for Promotional Achievement in 1998,[4][6] and it is known today for having been the first video game ever to be included in cereal boxes as a prize.[7][8] The game's cult following[9] has been described by the press as being composed of unusually devoted fans of an advertising vehicle from a bygone age.[10][11][12]

In 2019, General Mills rereleased Chex Quest and its previously unofficial 2008 sequel, and presented a mini-documentary on YouTube.[13][14]

  1. ^ Sicherman, Al. Taste: Tidbits. Star Tribune. 13 August 1997.
  2. ^ Thompson, Stephanie. "WatersMolitor Promo Links Chex and AOL." Adweek - Midwest Edition. 10 February 1997.
  3. ^ Sloane, Martin. "Cereal offer provides good fun." The Vindicator. Wednesday August 13, 1997. C2.
  4. ^ a b Hyers, Dean. Digital Café Projects Archived 2008-09-19 at the Wayback Machine. DeanHyers.com.
  5. ^ Vale, Heather; Comm, Joel. Closed Door Session #5 - EXPERT: Michael Koenigs. Closed Door Session DVD Series. 2008.
  6. ^ Reggie Awards Case Studies: Reggie Gold Award Winners - Chex Quest. Promotional Marketing Association. 1998.
  7. ^ Ross Miller (2008-04-18). "Ask Joystiq: Chex Quest, He-Man and broken 360 gamepads". Joystiq. Retrieved 2008-07-16.
  8. ^ Freeman, Laurie. "Special Report - Events & Promotions: Premium Giveaway Products Pass Cost-Benefit Analyses." Advertising Age. Pg.S-4. 17 March 1997.
  9. ^ Sharkey, Scott. The 37 Best Free PC Games: Chex Quest 3. GamePro. 2 March 2011.
  10. ^ Lahti, Evan. Backspace - Chex Quest: Never Forget. PC Gamer. No.190. Pg.96. August 2009.
  11. ^ Molitor, Dori. Return of the Flemoids Archived October 24, 2008, at the Wayback Machine. Hub Magazine. July 2008.
  12. ^ PC Gamer staff. PC Gamer Panel - PAX 2010: The Five Wonders of PC Gaming. (audio available). PC Gamer. 8 September 2010.
  13. ^ "Chex Just Rereleased 'Chex Quest'— Its Beloved CD-ROM Game From the 1990s". Food & Wine. Archived from the original on June 10, 2019.
  14. ^ Apple News/Food & Wine Magazine May 24th 2019.

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