Clienteling

Clienteling is a technique used by retail sales associates to establish long-term relationships with key customers based on data about their preferences, behaviors and purchases.^[1] Clienteling is intended to guide associates to provide more personal and informed customer service ^[2] that may influence customer behavior related to shopping frequency, lift in average transaction value, and other retail key performance indicators.^[3] From the customer's perspective, clienteling "could add a layer of personal touch"^[4] to the shopping experience.

^ "clienteling". Retrieved 2 March 2015.
^ "How to Deliver Great Customer Service". Retrieved 2 March 2015.
^ Reda, Susan. "Making Mobile Happen". Archived from the original on 2 April 2015. Retrieved 2 March 2015.
^ Joseph, Alex. "iPad Clienteling at Retail Stores: Cool or Creepy?". Retrieved 2 March 2015.

[1] "clienteling". Retrieved 2 March 2015.

[Inc-2] "How to Deliver Great Customer Service". Retrieved 2 March 2015.

[3] Reda, Susan. "Making Mobile Happen". Archived from the original on 2 April 2015. Retrieved 2 March 2015.

[4] Joseph, Alex. "iPad Clienteling at Retail Stores: Cool or Creepy?". Retrieved 2 March 2015.

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