Co-marketing

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Co-marketing (Commensal marketing, symbiotic marketing) is marketing in which companies and consumers, companies and companies, nations and nations, humans and nature live together, accept each other, and trust each other. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan. Co-creation marketing and collaborative marketing are included within as part of Co-marketing.^[1]