Cognitive inertia

Cognitive inertia is the tendency – for a particular orientation in an individual's thinking about a matter, belief, or strategy – to resist change. Clinical and neuroscientific literature often describes it as a lack of motivation to generate cognitive processes needed to attend to a matter or problem.

The physics term "inertia" emphasizes resistance to change in a mode of cognitive processing that has been used for a substantial time. Commonly confused with belief perseverance, cognitive inertia is perseverance in an interpretation of information, not perseverance in the belief itself.

Cognitive inertia has been causally implicated in disregard of impending threats to one's health or environment, in enduring political values, and in deficits in task switching. Interest in the phenomenon was taken up by economic and industrial psychologists primarily to explain resistance to change in brand loyalty, in group brainstorming, and in business strategizing. 

In a clinical setting, cognitive inertia has been used as a diagnostic tool for neurodegenerative diseases, depression, and anxiety.

Critics have commented that the term "cognitive inertia" oversimplifies resistant thought processes and suggest a more integrative approach involving motivation, emotion, and developmental factors.