 | |
| Abbreviation | CAP |
|---|---|
| Type | Non-governmental organisation |
| Purpose | Advertising industry self-regulation policy creation |
| Headquarters | Castle House, 37-45 Paul Street, Shoreditch, London[1] |
Region served | United Kingdom |
| Website | asa |
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
It is the sister organisation of, and is administered by, the Advertising Standards Authority (ASA).[2]
- ^ "The ASA and CAP are moving". Advertising Standards Authority. 9 September 2019. Retrieved 19 July 2020.
- ^ "Committee of Advertising Practice (CAP)". Archived from the original on 14 December 2018. Retrieved 19 July 2020.
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