Copperplate Gothic

Copperplate Gothic
CategoryWedge Serif
Designer(s)Frederic W. Goudy
FoundryAmerican Type Founders
Date released1901
Re-issuing foundriesLinotype

Copperplate Gothic is a typeface designed by Frederic W. Goudy and first produced by American Type Founders (ATF) beginning in 1901.

While termed a "Gothic" (another term for sans-serif), the face has small glyphic serifs that act to emphasize the blunt terminus of vertical and horizontal strokes. The typeface shows an unusual combination of influences; the glyphs are reminiscent of stone carving or lettering on copperplate engravings, the wide horizontal axis is typical of Victorian display types, yet the result is far cleaner and leaves a crisp impression in letterpress or offset printing.

Goudy designed Copperplate Gothic in capitals only, since the design was intended to be used for headings and key words rather than for body text. It is not at all characteristic of Goudy's work, which is generally in the old-style serif genre. Goudy created it early in his career while in need of commissions, although he wrote in his 1946 autobiography that he "treasured" the drawings for their quality and noted that the design remained largely used.[1] It was developed on the initiative of ATF manager Clarence Marder while Goudy was living in Hingham, Massachusetts. ATF later cut other versions, such as bold styles, condensed and shaded styles, but never a lower case.

The typeface is often used in stationery, for social printing and business cards. It is also classically seen acid-etched into glass on the doors of law offices, banks and restaurants.

Master printer J. L. Frazier, no great fan of sans-serif types, wrote of it in 1925 that "a certain dignity of effect accompanies...due to the absence of anything in the way of frills," making it a popular choice for the stationery of professionals such as lawyers and doctors.[2][a]

  1. ^ Goudy, Frederic (1946). A Half-Century of Type Design and Typography: 1895–1945, Volume 1. New York: The Typophiles. p. 64. Retrieved 18 November 2015.
  2. ^ Frazier, J.L. (1925). Type Lore. Chicago. p. 20. Retrieved 24 August 2015.{{cite book}}: CS1 maint: location missing publisher (link)


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