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Corporate Memphis

Illustration in Corporate Memphis style from humaaans design library

Corporate Memphis (alternative names: Alegria art, big tech art, flat art, or corporate artstyle[1]) is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s[2] and early 2020s,[3] it has been met with a polarized response, with criticism focusing on its use in sanitizing corporate communication,[2] as well as being seen as visually offensive, insincere, pandering and over-saturated,[1] though some illustrators have defended the style, pointing at what they claim to be its art-historical legitimacy.[4]

  1. ^ a b McGinn, Julian (30 March 2022). "It's Not Just You: Why People Hate "Corporate Art Style"". The Grand Geek Gathering. Archived from the original on 8 January 2024. Retrieved 8 January 2024.
  2. ^ a b Cite error: The named reference :1 was invoked but never defined (see the help page).
  3. ^ Gabert-Doyon, Josh (2021-01-24). "Why does every advert look the same? Blame Corporate Memphis". Wired UK. ISSN 1357-0978. Archived from the original on 2021-08-22. Retrieved 2021-02-10.
  4. ^ Frey, Angelica (10 January 2022). "Facebook made a certain type of illustration ubiquitous—but it's time to stop knocking it". Fast Company. Archived from the original on 19 December 2022. Retrieved 18 December 2022.

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