Crossmark

Crossmark
Industry	Consumer goods
Founded	Fort Smith, Arkansas, 1905
Founder	Willis Johnson; E. Leslie Hunt;
Headquarters	Plano, Texas
Area served	North America, Australia
Key people	Chris Moye; (CEO); Rudy Gonzalez; (CFO);
Services	Sales and marketing
Revenue	$1b
Owner	Private Equity
Number of employees	40,000
Website	www.crossmark.com

Crossmark, Inc., stylized as CROSSMARK, is a sales and marketing services company that operates within the consumer goods industry.^[2]^[3]^[4] The company was established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas as a provision supply point for groups traveling to the Oklahoma Territory.^[2]^[5]^[6] Crossmark contributes research and data to the Food Marketing Institute.^[7] The company serves grocery, mass, club, drug, convenience store, and home improvement channels.^[8]

^ "CROSSMARK Leadership Team | CROSSMARK". Archived from the original on January 17, 2013. Retrieved January 24, 2013.
^ ^a ^b "Crossmark Named a Top Technology Innovator". CSPNet. September 27, 2011. Archived from the original on June 20, 2013. Retrieved January 11, 2013.
^ "CROSSMARK, MARS Advg. Launch Shopper Marketing Venture". Progressive Grocer. December 12, 2011. Archived from the original on June 3, 2013. Retrieved January 11, 2013.
^ "Crossmark to Acquire NCiM". Progressive Grocer. December 1, 2011. Archived from the original on June 3, 2013. Retrieved January 11, 2013.
^ "Crossmark quietly makes its mark for big-name brands" (PDF). Dallas Morning News. August 26, 2012. Archived from the original (PDF) on September 23, 2015. Retrieved January 11, 2013.
^ "Crossmark History". Crossmark. Archived from the original on January 11, 2013. Retrieved January 11, 2013.
^ "Retailers Face a Customer-Centric Universe: FMI". Supermarket News. April 30, 2013. Retrieved May 9, 2013.
^ "Bloomberg Businessweek Company Profile". Bloomberg Businessweek. Archived from the original on September 5, 2009. Retrieved June 24, 2013.