Crystal Pepsi

20 US fluid ounces (590 ml) in 2016
Type	Clear cola
Manufacturer	PepsiCo
Country of origin	United States
Introduced	April 13, 1992; 32 years ago (1992-04-13) (test markets)
Discontinued	1994; 30 years ago (1994) (and re-releases)
Variants	Diet Crystal Pepsi, Crystal From Pepsi
Related products	Pepsi Blue, Tab Clear

Crystal Pepsi is a cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 1994. It was briefly sold in the United Kingdom and Australia.

In 1991, PepsiCo's risk-taking leadership ambitiously reshaped the company. It pushed consumer research to harness the clear craze and the New Age trend, and find a healthier recipe to stimulate the slowing cola market. After 1,000 product concepts and 3,000 formulations, it discovered a lighter flavor and appearance, with modified food starch instead of caramel color, and 20 fewer calories. It is a "totally new product" which resembles standard Pepsi but reportedly tastes less "acidic".^[1][2]

Crystal Pepsi was launched in 1992 with a huge marketing campaign and to great success, capturing a 1% soft drink market share worth US$474 million in its first year. PepsiCo made some mistakes, and Coca-Cola launched Tab Clear as a deliberate "kamikaze" copy to sabotage Crystal Pepsi, so it was off the market in 1994. Inspired by a grassroots campaign via telephone and the Internet, it was briefly re-released sporadically in the 2010s.