DV (newspaper)

Dagblaðið Vísir

Type	Online newspaper
Format	Tabloid (formerly)
Owner(s)	Torg ehf.
Editor	Björn Þorfinnsson
Founded	1981; 43 years ago (1981)
Headquarters	Kalkofnsvegur 2, 101 Reykjavík 108 Reykjavík
Country	Iceland
ISSN	1021-8254
Website	www.dv.is
Media of Iceland List of newspapers

DV (Dagblaðið Vísir) is an online newspaper in Iceland published by Torg ehf. It came into existence as a daily newspaper in 1981^[1] when two formerly independent newspapers, Vísir and Dagblaðið, merged.^[2][3]

Early on it was one of the largest newspapers in Iceland and at one point had a 64% readership in Iceland. In the 1990s its readership started to dwindle and in 2003 its publisher was declared bankrupt. It was resurrected a week later by the publisher of Fréttablaðið. In 2006 it was changed from a daily newspaper into a weekly one. Since then it has changed publishers regularly and in 2018 its publisher, DV ehf., went bankrupt. Its assets were bought by a new publisher, Frjáls fjölmiðlun ehf.^[4]

In December 2019, Torg ehf., the owner of Fréttablaðið, agreed to buy Dagblaðið Vísir from Frjáls Fjölmiðlun ehf.^[5]

The media has changed dramatically since its inception. Today it online only and focuses mainly on sensational crime stories, astrology, and domestic and foreign celebrity news. Its editorial policy has sparked public controversies in Iceland.^{[citation needed]}