David Ford (marketing scientist)

David Ford (born 1944) is a British organizational theorist, Professor Emeritus at the University of Bath School of Management, and co-founder of the International Marketing and Purchasing Group (IMP Group) in the mid 1970s. He is known for his work with Håkan Håkansson on business networks.[1][2]

  1. ^ Tomkins, Cyril. "Interdependencies, trust and information in relationships, alliances and networks." Accounting, Organizations and Society 26.2 (2001): 161-191.
  2. ^ Gummesson, Evert. "Relationship marketing in the new economy." Journal of Relationship Marketing 1.1 (2002): 37-57.

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