DeeDo

Foodstar

Foodstar logo
1000-ml DeeDo lychee juice
Native name	ฟู้ดสตาร์
Company type	Private
Industry	Beverage
Founded	1993; 31 years ago (1993)
Founder	Chantra Pongsri
Headquarters	58 Moo 6 Phraprathon-Banpaew Road, Talat Chinda subdistrict [Wikidata], Sam Phran district, Nakhon Pathom province, Thailand[1]
Brands	DeeDo Fruitku Mikku
Website	main.foodstar.co.th/en/home/

DeeDo (Thai: ดีโด้, pronounced [dīːdôː]) is a Thai fruit juice brand. It is the primary product of Foodstar (Thai: ฟู้ดสตาร์), a Nakhon Pathom-based company that also makes food and beverage products. It diversified beyond DeeDo fruit juices through its Mikku yogurt brand as well as by selling herbal teas, ice pops, and jelly. Foodstar's original products occupied the economy and super-economy segments of the fruit juice market. The company in 2021 released DeeDo Max C, a more premium product that contains double the amount of orange juice of the original product. Its products in 2023 could be purchased in 20 countries.

Along with seven friends and workers, Chantra Pongsri established Foodstar in 1993. They released the DeeDo brand in 1995 and broke even and began turning a profit four years later. To distinguish themselves from competitors entering the fruit juice market, Foodstar began creating television advertisements in 2006 and later used celebrity branding to promote its products. Foodstar partnered with the actor Tasit Sinkanawiwat [zh] in 2008, the actor Saranyu Winaipanit in 2013, the Burmese actor Aung Ye Lin in 2016, the singer Jannine Weigel in 2016, the actor Mario Maurer in 2017, the actress Supassra Thanachat [th; zh] in 2021, and the singers Ble Patumrach R-Siam and Phuwasit Ananphonsiri [th] in 2023.