Emotional choice theory

Emotional choice theory (also referred to as the "logic of affect") is a social scientific action model to explain human decision-making. Its foundation was laid in Robin Markwica’s monograph Emotional Choices published by Oxford University Press in 2018.^[1] It is associated with its own method for identifying emotions and tracing their influences on decision-making. Emotional choice theory is considered an alternative model to rational choice theory and constructivist perspectives.^[1]

^ ^a ^b Markwica, Robin (2018). Emotional Choices: How the Logic of Affect Shapes Coercive Diplomacy (First ed.). Oxford: Oxford University Press. ISBN 978-0-19-251311-3. OCLC 1028637637.

[ReferenceMarkwica-1] Markwica, Robin (2018). Emotional Choices: How the Logic of Affect Shapes Coercive Diplomacy (First ed.). Oxford: Oxford University Press. ISBN 978-0-19-251311-3. OCLC 1028637637.

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