In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage.[1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will sell at a much faster pace than products not on the endcap.[2] The display of products on the endcap is sometimes also called a feature.
- ^ Morehead (2015). "How the Endcap Dictates What You Buy at the Grocery Store". The Kitchen. Retrieved January 4, 2018.
- ^ Pak, O (2020). "Optimizing stock-keeping unit selection for promotional display space at grocery retailers". Journal of Operations Management. 66 (5): 501–533. doi:10.1002/joom.1075. Retrieved 30 July 2020.
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