Fade (Kanye West song)

"Fade"
Single by Kanye West featuring Post Malone and Ty Dolla $ign
from the album The Life of Pablo
Released	September 9, 2016 (2016-09-09)
Recorded	2014–2016
Genre	Hip house
Length	3:13
Label	GOOD Def Jam
Songwriter(s)	Kanye West Tyrone Griffin Austin Post Anthony Kilhoffer Michael Dean Ryan Vojtesak Noah Goldstein Benjamin Benstead Jerome Potter Samuel Griesemer Norman Whitfield Edward Holland Cornelius Grant Larry Heard Robert Owens Luis Vega Ronald Carroll Barbara Tucker Harold Matthews Stephan Garrett Eric Seats Rapture Stewart Malik Jones
Producer(s)	Kanye West
Kanye West singles chronology
"Friends" (2016) "Fade" (2016) "Ballin" (2016)
Music video
"Fade" on YouTube

"Fade" is a song by American rapper Kanye West from his seventh studio album, The Life of Pablo (2016). The song features vocals from Post Malone and Ty Dolla Sign. It was first played at West's Yeezy Season 2 show in September 2015, before later being released for digital download and streaming as the third and final single from the album on September 9, 2016, through GOOD Music and Def Jam. 11 days later, the aforementioned labels serviced the song to radio stations across the United States. A hip house song with club elements, it samples Mr. Fingers's "Mystery of Love", Rare Earth's and The Undisputed Truth's respective cover versions of "(I Know) I'm Losing You", Hardrive's "Deep Inside", and Barbara Tucker's "I Get Lifted (The Underground Network Mix)". The lyrics of the song focus on trying to hold on to a fading love.

"Fade" received generally positive reviews from music critics, with many of them being complimentary towards the sampling. Some highlighted Ty Dolla Sign's and Post Malone's vocals, while other critics commented on the song's inclusion on The Life of Pablo. It was ranked amongst year-end lists for 2016 by multiple publications, including Spin and Billboard. In 2016, the song reached number 47 on the US Billboard Hot 100, alongside attaining fellow top 50 positions in Canada, France, Scotland, and the United Kingdom. The song has since been certified double platinum and gold in the US and the UK by the Recording Industry Association of America (RIAA) and British Phonographic Industry (BPI), respectively.

An accompanying music video was briefly made available as a Tidal exclusive on August 28, 2016, before being released to West's YouTube channel nine days later. Directed by Eli Linnetz, the video features Teyana Taylor dancing, before she appears in a shower with Iman Shumpert. The visual received positive reviews from critics, who often praised Taylor's dancing. At the 2017 MTV Video Music Awards, it received the award for Best Choreography. West performed "Fade" live with the Sunday Service Choir throughout 2019, including respective performances from him and them at the Coachella Valley Music and Arts Festival. Ty Dolla Sign expanded on the song with "Ego Death", which was released in July 2020.

A reinterpretation of the song with "Follow Me" by Aly-Us entitled "Follow Me – Faith" was released on the Sunday Service Choir's debut studio album, Jesus Is Born (2019). A two-part gospel track, the reinterpretation begins with a riff off the latter of the two songs before transitioning into a version of "Fade", titled "Faith". The group lead listeners to Christianity in the first part, while the second part's lyrics are focused on God's love. The reinterpretation received positive reviews from music critics, some of whom were complimentary towards the composition. Others appreciated the reinterpretation's development of the original songs, while a few critics cited it as one of the album's highlights. The reinterpretation peaked at number 22 on the US Billboard Gospel Songs chart in 2020.