"Both sides" redirects here. For the album, see Both Sides.
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Among climate scientists in 2013, 97% of peer-reviewed papers that took a position on the cause of global warming said that humans are responsible, 3% said they were not. Among Fox News guests in late 2013, this was presented as a more even balance between the two viewpoints, with 31% of invited guests believing it was happening and 69% not.[1]
False balance, known colloquially as bothsidesism, is a media bias in which journalists present an issue as being more balanced between opposing viewpoints than the evidence supports. Journalists may present evidence and arguments out of proportion to the actual evidence for each side, or may omit information that would establish one side's claims as baseless. False balance has been cited as a cause of misinformation.[2][3][4]
False balance is a bias which usually stems from an attempt to avoid bias and gives unsupported or dubious positions an illusion of respectability. It creates a public perception that some issues are scientifically contentious, though in reality they are not, therefore creating doubt about the scientific state of research. This can be exploited by interest groups such as corporations like the fossil fuel industry or the tobacco industry, or ideologically motivated activists such as vaccination opponents or creationists.[5]
^Boykoff, Maxwell T; Boykoff, Jules M (2004). "Balance as bias: global warming and the US prestige press". Global Environmental Change. 14 (2): 125–136. doi:10.1016/j.gloenvcha.2003.10.001.