The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry.[1] A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supply chain to succeed in the market.[2][3] Consumers commonly employ brands as a means of expressing either their genuine identity or an idealized self-image that they aspire to achieve.[4][5][6]
- ^ "Fashion Brand". www.brand-trust.de. Retrieved 2023-05-13.
- ^ "What is Fashion Brand | IGI Global". www.igi-global.com. Retrieved 2023-05-13.
- ^ "Top15 Best Fashion Companies In India 2023 - Inventiva". 2023-03-07. Retrieved 2023-05-14.
- ^ "Understanding the Influence of Brand Personality on Consumer Behavior - Volume 3, No. 1, March, 2015 - Journal of Advanced Management Science (JOAMS)". www.joams.com. Retrieved 2023-05-14.
- ^ Huggard, Emily; Cope, Jon (2020-02-19). Communicating Fashion Brands: Theoretical and Practical Perspectives. Routledge. ISBN 978-0-429-87558-8.
- ^ Tungate, Mark (2005). Fashion Brands: Branding Style from Armani to Zara. Kogan Page Publishers. ISBN 978-0-7494-4299-6.
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