Firmographics

Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations.^[1]

What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term "firmographics" is a combination of demographics and geographics.

Commonly used firmographics include SIC, company size and location. The term "firmographics" is mostly used in relation to a first step of nested approach or segmentation funnel, which was introduced by Shapiro and Bonoma in 1984.^[2]

^ "6 'firmographics' that help pinpoint prime selling opportunities". Archived from the original on 2013-12-18. Retrieved 2013-12-17.
^ Brennan, Ross; Canning, Louise; McDowell, Raymond (2010). Business-to-business marketing. London: SAGE. p. 386. ISBN 9781849201551. OCLC 656776045.

[6_firmographics_that_help_pinpoint_prime_selling_opportunity-1] "6 'firmographics' that help pinpoint prime selling opportunities". Archived from the original on 2013-12-18. Retrieved 2013-12-17.

[:0-2] Brennan, Ross; Canning, Louise; McDowell, Raymond (2010). Business-to-business marketing. London: SAGE. p. 386. ISBN 9781849201551. OCLC 656776045.

[1]

[2]