Top-left: an image of robots in a grocery warehouse. Top-right: augmented tablet information of a painting in Museu de Mataró, linking to Wikipedia's Catalan article on Jordi Arenas i Clavell [ca]. Bottom-left: illustrated understanding of the Internet of things in a battlefield setting. Bottom-right: customers using Amazon Go, an example of "just walk out shopping" where integrated technology creates a seamless consumer journey through including computer vision, deep-learning algorithms, and sensor fusion.
Throughout this, fundamental shifts are taking place in how the global production and supply network operates through ongoing automation of traditional manufacturing and industrial practices, using modern smart technology, large-scale machine-to-machine communication (M2M), and the Internet of things (IoT). This integration results in increasing automation, improving communication and self-monitoring, and the use of smart machines that can analyse and diagnose issues without the need for human intervention.[10]
It also represents a social, political, and economic shift from the digital age of the late 1990s and early 2000s to an era of embedded connectivity distinguished by the ubiquity of technology in society (i.e. a metaverse) that changes the ways humans experience and know the world around them.[11] It posits that we have created and are entering an augmented social reality compared to just the natural senses and industrial ability of humans alone.[8]