Free Now (service)

FREENOW

Industry	Mobility-as-a-Service
Predecessors	mytaxi, Hailo, Clever Taxi
Headquarters	Hamburg , Germany
Area served	Germany, UK, Ireland, Spain, Italy, Poland, France, Austria and Greece
Key people	Thomas Zimmermann (CEO)[1]
Products	Vehicle for hire, mobile commerce network
Services	Mobility as a service
Owner	BMW Group and Mercedes-Benz Group
Number of employees	1850+ (2022)
Website	free-now.com

FREENOW is a mobility service provider headquartered in Hamburg, Germany. FREENOW was formed in February 2019 from a joint venture between BMW and Daimler Mobility. Thomas Zimmermann is CEO of the FREENOW Group.^[2]

The FREENOW Group is the vehicle for hire vertical of this joint venture; other services within the vertical include Beat and formerly Clever, Hive and Kapten, which rebranded to FREENOW.^[2] FREENOW is one of the largest vehicle for hire companies in Europe.^[3] As Mobility-as-a-Service platform FREENOW aggregates numerous mobility brands and vehicle options to make them bookable within one app. Next to taxi and PHV, FREENOW offer car sharing and further micro-mobility options such as eScooters, eMopeds, and eBikes with its partners TIER, VOI, EMMY, Cooltra, Miles, SHARE NOW, DOTT, felyx and SIXT.

FREENOW serves over 150 European cities including Barcelona, Berlin, Dublin, Paris, Milan, Rome and London. FREENOW customer care and support teams operate from Dublin, Hamburg, Madrid, and Warsaw among other European cities.

The UK General Manager is Mariusz Zabrocki, and the Country Manager in Ireland is Niall Carson.^[4][5]