Game Boy

Game Boy
The original gray Game Boy
Also known asDMG-01
  • KR: Mini Comboy
DeveloperNintendo R&D1
ManufacturerNintendo
Product familyGame Boy
TypeHandheld game console
GenerationFourth
Release date
  • JP: April 21, 1989[2]
  • NA: July 31, 1989[1]
  • EU: September 28, 1990
Introductory price
  • ¥12,500 (equivalent to ¥14,327 in 2019)
  • US$89.99 (equivalent to $228 in 2024)
  • £99 (equivalent to £284 in 2023)[3]
Discontinued
  • WW: March 31, 2003
Units sold118.69 million (including all variants and Game Boy Color)[4]
MediaGame Boy Game Pak
System on a chip
  • Original: Nintendo DMG-CPU (Sharp LR35902)
  • Pocket/Light: Nintendo CPU MGB
CPUSharp SM83 @ 4.2 MHz
Memory8 KB RAM, 8 KB Video RAM
Display
  • Original: STN LCD
  • Pocket/Light: FSTN LCD
Best-selling gamePokémon Red, Blue, and Yellow (46 million)
Predecessor
SuccessorGame Boy Color

The Game Boy[a] is a handheld game console developed by Nintendo, launched in the Japanese home market on April 21, 1989, followed by North America later that year and other territories from 1990 onwards. Following the success of the Game & Watch single-game handhelds, Nintendo developed the Game Boy to be more like a portable console, with interchangeable cartridges. The concept proved highly successful and the Game Boy became a cultural icon of the 1990s and early 2000s.

The Game Boy was designed by the Nintendo Research & Development 1 team, led by Gunpei Yokoi and Satoru Okada. The device features a dot-matrix display, a D-pad, four game buttons, a single speaker, and uses Game Pak cartridges. Its two-toned gray design included black, blue, and magenta accents, with softly rounded corners and a distinctive curved bottom-right edge. At launch in Japan it was sold as a standalone console, but in North America and Europe it came bundled with the wildly popular Tetris which fueled sales.

Despite mixed reviews criticizing its monochrome display compared to full-color competitors like the Sega Game Gear, Atari Lynx, and NEC TurboExpress, the Game Boy's affordability, battery life, and extensive game library propelled it to market dominance. An estimated 118.69 million units of the Game Boy and its successor, the Game Boy Color (released in 1998), have been sold worldwide, making them the fourth-best-selling system ever. The Game Boy received several redesigns during its lifespan, including the smaller Game Boy Pocket (1996) and the backlit Game Boy Light (1998).

  1. ^ White, Dave (July 1989). "Gameboy Club". Nintendo Power. No. 7. p. 84.
  2. ^ "retrodiary: 1 April – 28 April". Retro Gamer. No. 88. Bournemouth: Imagine Publishing. April 2011. p. 17. ISSN 1742-3155. OCLC 489477015.
  3. ^ "Console Crazy!". ACE. No. 37. September 1990. p. 142. Archived from the original on April 1, 2024. Retrieved April 1, 2024.
  4. ^ "Consolidated Sales Transition by Region" (PDF). Nintendo. April 26, 2016. Archived from the original (PDF) on April 27, 2016. Retrieved October 23, 2016.


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