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Gatorade

For the album by Willis Jackson, see Gatorade (album).

The Gatorade Company
The Gatorade logo, produced by TBWA\Chiat\Day[1]
Product typeSports drink
Nutrition bar
Protein drink
Other sports nutrition products
OwnerPepsiCo
CountryUnited States
IntroducedSeptember 9, 1965 (1965-09-09)[2]
Markets80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom, and Australia
Previous ownersRobert Cade
Stokely-Van Camp
Websitegatorade.com Edit this at Wikidata

Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is owned and manufactured by PepsiCo and is distributed in over 80 countries.[3] The beverage was developed in 1965 by a team of researchers at the University of Florida led by Robert Cade. It was originally made for the school's student-athletes, the Gators, to replenish the carbohydrates that they burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Stokely-Van Camp acquired the rights to produce and market the Gatorade brand in 1965 before the company was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2001.[4]

As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales.[5] It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 67.7% of market share in the sports drink category.[6] It is one of the 5 divisions represented in PepsiCo's logo, alongside Frito-Lay, Pepsi, Tropicana, and Quaker.

  1. ^ "'Offshoot Inc.' by Team Offshoot". Archived from the original on January 16, 2013. Retrieved March 11, 2022.
  2. ^ "Milestones 1900s". May 28, 2010. Archived from the original on May 28, 2010.
  3. ^ "Gatorade Fact Sheet" (PDF). PepsiCo, Inc. 2010. Archived from the original (PDF) on December 21, 2010. Retrieved January 24, 2011.
  4. ^ "Gatorade ready to pump up marketing efforts". ABC News. November 30, 2007. Retrieved October 16, 2015.
  5. ^ "2010 Annual Report" (PDF). PepsiCo, Inc. p. 16. Archived from the original (PDF) on September 6, 2011. Retrieved July 27, 2011.
  6. ^ "Gatorade, Powerade & BodyArmor: How PepsiCo and Coca-Cola are playing in the sports drink category". beveragedaily.com. March 25, 2021.

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