General Foods

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General Foods Corporation

Industry	Food
Predecessor	Postum Cereal Company (1895–1929)
Founded	1929; 95 years ago (1929)
Defunct	1990; 34 years ago (1990)
Fate	Merged into Kraft Foods Inc.
Successor	Mondelez International Kraft Heinz JDE Peet's Post Consumer Brands
Headquarters	Rye Brook, New York, U.S.
Products	Breakfast cereals, cereal coffee
Brands	List Burger Chef Calumet Dream Whip Gravy Train Maxwell House Oscar Mayer Rax Restaurants Shake 'n Bake Stove Top
Parent	Philip Morris (1985–1990)

General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895.

The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria) for $5.6 billion, the largest non-oil acquisition at the time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft General Foods. The "General Foods" name was dropped in 1995 with the corporate name being reverted back to Kraft Foods; a line of caffeinated hot beverage mixes continued to carry the General Foods International name until 2010.