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Generation Beta (often shortened to Gen Beta) is the proposed name for the demographic cohort succeeding Generation Alpha. Futurist and demographer Mark McCrindle (who also coined the name Generation Alpha) defines the cohort as those born from 2025 to 2039.[1]
Generation Beta is named after the second letter of the Greek alphabet. According to McCrindle, its members are primarily the children of young Millennials and Generation Z.[1]
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