Give It 2 U

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"Give It 2 U"
Single by Robin Thicke featuring 2 Chainz and Kendrick Lamar
from the album Blurred Lines
Released	August 27, 2013 (2013-08-27)
Recorded	2013
Studio	Luke's in the Boo (Malibu) Record Plant Studios (Los Angeles) TDE Red Room Studios (Carson)
Genre	Hip hop electropop dubstep R&B
Length	4:20
Label	Star Trak Interscope
Songwriter(s)	Robin Thicke Kendrick Duckworth William Adams Lukasz Gottwald Henry Walter
Producer(s)	Dr. Luke Cirkut
Robin Thicke singles chronology
"For the Rest of My Life" (2013) "Give It 2 U" (2013) "Feel Good" (2013)
Kendrick Lamar singles chronology
"Fragile" (2013) "Give It 2 U" (2013) "Forbidden Fruit" (2013)
Music video
"Give It 2 U" on YouTube

"Give It 2 U" is a song by American singer-songwriter Robin Thicke from his sixth studio album, Blurred Lines (2013). It was written and produced by Dr. Luke and Cirkut, with additional writing by Thicke, the featured artist Kendrick Lamar, and will.i.am. Originally titled "Give It to Me", a demo version of the song premiered on the radio show Sway in the Morning on May 2, 2013. Featuring guest vocals from Lamar, it was released as the third single from the album on August 27, 2013. "Give It 2 U" is an uptempo hip hop and electropop song with elements of dubstep. Lyrically, Thicke sings about sexually pleasing a partner.

The song received mixed reviews, with some music critics praising it as one of the best tracks from Blurred Lines, while others criticized it for its overt sexual lyrics. However, Lamar's verse in the song was lauded by many critics. "Give It 2 U" achieved moderate success on the charts internationally, receiving more success than the prior single "For the Rest of My Life". The song became a top 40 hit in Australia, Belgium, Canada, Germany, New Zealand, Scotland, the United Kingdom, and the United States. It peaked at number 45 on both of Billboard's Hot R&B/Hip-Hop Songs and Rhythmic year-end charts.

An accompanying music video for "Give It 2 U" premiered on August 23, 2013. Directed by Diane Martel, the video was commissioned for a remix of the song, featuring Lamar and an additional verse by 2 Chainz. The video portrays Thicke as a referee, as several dance teams and floats surround him on a football field. The video was met with mixed reception. The song was promoted at the 2013 MTV Video Music Awards alongside Lamar, 2 Chainz, and Miley Cyrus, following a highly controversial performance of "Blurred Lines". It was also regularly performed during Thicke's debut headlining tour, the Blurred Lines Tour (2014).