Green PR

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Green PR is a sub-field of public relations that communicates an organization's corporate social responsibility or environmentally friendly practices to the public. The goal is to produce increased brand awareness and improve the organization's reputation. Tactics include placing news articles, winning awards, communicating with environmental groups and distributing publications.

The term is derived from the "green movement", an ideology which seeks to minimize the effect of human activity on the environment.

In this sector of public relations, much of the work focuses on combatting the misinformation spread by Big Oil and natural gas companies. Many of these companies like, ExxonMobil and BP, have disseminated content that implies they’ve become the leaders in sustainable policy. Practitioners must educate and their publics and rebuild relationships that are mutually beneficial for the company and the planet.^[1]