Grey Global Group

Grey Group
Company typeSubsidiary
IndustryAdvertising, marketing
Founded1917 (1917) (as Grey Studios)
FoundersLawrence Valenstein
Arthur C. Fatt
Headquarters,
U.S.
Area served
Worldwide
Key people
James R. Heekin III (Executive Chairman)
ServicesBrand management, marketing strategy, creative development, direct marketing, public relations, public affairs, digital marketing, production
Revenue1.307 billion USD (2003)
Number of employees
2,400
ParentWPP plc
SubsidiariesGrey
G2
GHG
GCI Group
MediaCom Worldwide
Alliance
G WHIZ
WING
Grey EMEA
ArcTouch
Websitewww.grey.com

Grey Group is a global advertising and marketing agency with headquarters in New York City,[1] and 432 offices in 96 countries, operating in 154 cities.[2] It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.[3]

As a unit of communications conglomerate WPP Group, Grey Global Group operates branded independent business units in many communications disciplines, including advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion, and interactive marketing, through its subsidiaries: Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING.

Grey Group's international clients include Procter & Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M.[4]

The company has won 10 Cannes Lions, an Addy, a Clio and an Emmy Award.[4] Grey Group's European network, Grey EMEA, won 26 Euro Effie awards, and is the five-time Euro Effie Agency Network of the Year, in the four consecutive years of 2005–2008[5] and again in 2012.[6]

  1. ^ "One of Cincinnati's largest branding firms merges with N.Y. ad giant Grey Group". www.bizjournals.com. Retrieved 18 June 2018.
  2. ^ "Nirvik Singh appointed Chairman & CEO of Grey Group Asia Pacific" (Press release). WPP. 15 December 2008. Retrieved 5 January 2009.
  3. ^ "Grey Company Profile". WPP. Retrieved 5 January 2009.
  4. ^ a b "Grey Global Group appoints James R. Heekin III Chairman and CEO" (Press release). WPP. 12 December 2006. Retrieved 5 January 2009.
  5. ^ "Grey EMEA named Agency Network of the Year" (Press release). WPP. 17 September 2008. Retrieved 5 January 2009.
  6. ^ "Grey EMEA scoops Agency of the Year Award" (Press release). EACA Euro Effies. 2012. Retrieved 4 April 2013.

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