 | |
| Company type | Private |
|---|---|
| Industry | Direct marketing |
| Founded | November 1988 |
| Headquarters | El Segundo, California |
Area served | Worldwide |
Key people | Bill Guthy and Greg Renker, founding principals and co-chairmen |
| Products |
|
| Revenue | $1.8 billion (2012) |
| Website | guthy-renker.com |
Guthy-Renker (/ˈɡʌθi ˈrɛŋkər/ GUTH-ee RENG-kər) is a California-based direct-response marketing company that sells health and beauty products directly to consumers through infomercials, television ads, direct mail, telemarketing, e-mail marketing, and the Internet. Many of its products are endorsed by celebrities including actresses and musicians [1]
The company started marketing self-help products endorsed by Fran Tarkenton and motivational speaker Tony Robbins, previous products also included exercise equipment such as a pilates program, called the 'Malibu Pilates system, endorsed by actress Susan Lucci and Instant Abs by model Heidi Klum
Guthy-Renker was founded in November 1988 by Bill Guthy and Greg Renker. In 1995, it began distributing the acne treatment program Proactiv, which became responsible for more than half its revenues by 2005.
The company also created seven subsidiaries in the late 1990s for different products and advertising channels.
In 1996, it founded infomercial channel, GRTV, which was sold to TVN Entertainment Corporation in 1999.
Guthy-Renker's revenues grew from $400 million in 2001 to $1.5 billion by 2009. It formed a joint venture with Nestlé Skin Health in 2016.
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